Tuck in your Neighbor is a multi faceted project, and such a project needs a way to convey its goals and purpose in a concise manner. One means to accomplish this is through a common image or a logo.
A logo is often the first impression so it needs to be accurate and memorable; yet, it must communicate all the necessary connotations. Another important role of the logo is its need to be consistent: It should be relayed in all references of Tuck In Your Neighbor.
Our discussions were clear that this image or logo needed to demonstrate the wholeness of Glenwood, Autism & Behavioral Health Center with a theme of Tuck in Your Neighbor. So just where do you begin? What images portray this project with enough style and clarity as possible? We began with Glenwood’s logo as the focus and then tried to incorporate this project.
After much debate, deliberation, graphic help from my Uncle Jim, and lots more help from Martha King and Charlie Peters at Glenwood our image began to take shape.
I hope we have accomplished what we set out to do by conveying the message of Glenwood and Tuck In Your Neighbor.
Patricia, I love it. The logo of the main beneficiary, title of the campaign, with the blue moon to connote a cozy bedtime - it all fits wonderfully. Great job!
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